Class is in Session — Posts — SIGNAL & SUBSTANCE

SIGNAL & SUBSTANCE

MAKING SENSE OF MARKETS IN MOTION

Posts in Class is in Session

MRKT420: 95% of Product Teams Fail to Agree on What a “Customer Need”is. Uncover Unmet Customer Needs with "Jobs Theory"

MRKT420: 95% of Product Teams Fail to Agree on What a “Customer Need”is. Uncover Unmet Customer Needs with "Jobs Theory"

95% of product teams can’t agree on what a customer need is.
What exactly is a customer “need?” and how can you uncover unmet customer needs?

Class is in Session, MRKT420Claire GrusinMarch 16, 2026Consumer Behavior, market research, Marketing Strategy

MRKT420: What is "an Inflection Point?"- Applied Marketing Principles for a Successful Cannabis Enterprise

MRKT420, Class is in Session, In the WeedsClaire GrusinFebruary 13, 2026Signal & Substancecannabis, cannabis market, inflection point, Cannabis Marketing, cannabis market research

Gen Z: The Most Rejected Generation?

Class is in SessionClaire GrusinMay 19, 2025Gen Z, Ai, Agentic Ai, Generative Ai, Demographic Research

MRKT420: "Core Marketing Strategy Principles For a Successful Cannabis Enterprise." UNLV, Seattle Central College, Highline College, and Muckleshoot Tribal College!

MRKT420: "Core Marketing Strategy Principles For a Successful Cannabis Enterprise." UNLV, Seattle Central College, Highline College, and Muckleshoot Tribal College!

Class is in SessionClaire GrusinApril 2, 2025Higher Ed, UNLV, Seattle Central College, Highline College, Marketing Strategy, Media