If Cannabis is at "an Inflection Point,” What Does That Mean and Why Should You Care? MRKT420, Class is in Session, In the WeedsClaire KaufmannFebruary 13, 2026Signal & Substancecannabis, cannabis market, inflection point, Cannabis Marketing, cannabis market research
Gen Z: The Most Rejected Generation? Class is in SessionClaire KaufmannMay 19, 2025Gen Z, Ai, Agentic Ai, Generative Ai, Demographic Research
MRKT420: "Core Marketing Strategy Principles For a Successful Cannabis Enterprise." UNLV, Seattle Central College, Highline College, and Muckleshoot Tribal College! Class is in SessionClaire KaufmannApril 2, 2025Higher Ed, UNLV, Seattle Central College, Highline College, Marketing Strategy, Media
How to Introduce Government Efficiency Without Alientating, Like, Everyone Claire KaufmannMarch 5, 2025Marketing Strategy, Government Shutdowns, Federal Layoffs, Consumer Behavior, Teaching Smart People
Democrats Text Everything but, "Thank You" Hot TakesClaire KaufmannNovember 25, 2024Signal & SubstanceProduct Marketing, Customer Satisfaction, Perceived Value, Actual Value, WTP
S.3303 / H.R.6405 - "The Survivor Protection Act" Hits Close to Home on 10 Year Anniversary of Nikki Elias' Murder Claire KaufmannNovember 14, 2024
The Future of Cannabis in 2024 Looks.... Expensive and Full of Litigation In the Weeds, Market Trends to WatchClaire KaufmannDecember 22, 2023cannabis, cannabis market, cannabis market forecast
Cannabis Move to Schedule III: A Win for American Consumer Safety Claire KaufmannAugust 31, 2023Cannabis policy, Cannabis Marketing, Category Analysis, Marketing Strategy
My Article From LA Weekly: Wellness is Leading the Way for Californians When It Comes to Embracing Legal Weed Claire KaufmannDecember 10, 2018
My Article From LA Weekly: What Women Want - Cannabis Products That Meet Their Needs Claire KaufmannNovember 28, 2018
"We'll be fine," but who is "we?" On Sessions Appointment and MJ BizCon 2016 Claire KaufmannNovember 30, 2016
Do Cannabis Consumers Care About "Sustainability?" A New Landmark Study Says, "Yes!" But, What Does That Mean? Claire KaufmannJune 2, 2016cannabis market research, product attributes, sustainability
“High, Low & Go," The Emergence of Cannabis Consumer Segments Claire KaufmannApril 5, 2016cannabis, consumer segments, segmentation, market research
DO CELEBRITY MARIJUANA BRANDS MATTER? SNOOP DOGG LAUNCHES GROUND-BREAKING MARIJUANA BRAND: “LEAFS BY SNOOP” Claire KaufmannOctober 10, 2015branding, endorsement strategy, celebrity, marketing
The Marijuana Marketing Company That is About to Change Everything: An Interview with BDS Analytics Founder, Roy Bingham Claire KaufmannAugust 27, 2015
A Rebrandingcannabis.com Exclusive: An Interview with the Public Health Brains Behind Colorado’s Revolutionary Marijuana Education Campaign, “Good to Know” Claire KaufmannJanuary 25, 2015colorado, cannabis policy, public health
A Rebrandingcannabis.com Exclusive: The Futuree of Cannabis Marketing with Leafly (and Headset Founder) Cy Scott (Copy) Claire KaufmannNovember 12, 2014
In the New Cannabis Industry, the Consumer Must Be King Claire KaufmannOctober 14, 2014cannabis, consumer segments, segmentation
