Select Services:
1. business strategy analysis
Emerging markets are swimming in data, but what data really matters most?
Identify opportunities for new markets, new customers, and new products, by leveraging data (and people) you likely already have!
(Screaming into the void is only a coping strategy for so long.) Do the analysis you would do, if you only had more time...
Build a Risk Assessment Matrix, Conduct Preliminary Research & Development, Determine Your True Competitive Set
2. marketing strategy analysis
Is your marketing mix optimized to achieve the results your team desires?
Identify low-hanging fruit opportunities as related to: product, place, price and promotion.
Marketing Mix Analysis, Promotional Mix Analysis, Product Mix & Optimization
3. INSTRUCTIONAL DESIGN
Change is the worst. (Anyone who says otherwise is usually lying or selling something.) Change creates discomfort, and that discomfort can manifest in serious headwinds to adoption. Whether its creating integration where there is now fragmentation, or whether it is a radical shift in your business, how can you use core marketing and consumer behavior principles to drive adoption and (ideally:) positive sentiment?
4. consumer segmentation
“Bueller. Bueller. Anyone?” (Ben Stein, 1986. Ferris Bueller’s Day Off.)
Did you know that 95% percent of product teams fail because they can’t properly define or agree on what a "customer need" actually is. (Yes, way.)
Who are your primary consumer segments? (And, how are they different than your existing customer base?) Uncover how behavior or needs based segmentation leads to long term growth. Develop marketing messages you know will resonate, and develop products you know will sell.
5. shopper & brand health insights
Where are you potential customers getting lost on their purchasing journey? How can you use brand insights as a marketing diagnostic?
Discover consumer and customer bottlnecks. Address areas of concern with proven marketing tactics that target bottlenecks specifically, improving conversion.
6. competitive analysis
Launching a new retail location or a new product line? Expanding to a new region? Who are your rivals? Who competes with you on shelf and who competes with you in the mind of your consumer?