Select Services:
1. business strategy analysis
Emerging markets are swimming in data, but what data really matters most?
Identify opportunities for new markets, new customers, and new products, by leveraging data (and people) you likely already have!
(Screaming into the void is only a coping strategy for so long.) Do the analysis you would do, if you only had more time...
Build a Risk Assessment Matrix, Conduct Preliminary Research & Development, Determine Your True Competitive Set On and Off-Shelf
2. marketing strategy analysis
Is your marketing mix optimized to achieve the results your team desires?
Identify low-hanging fruit opportunities as related to: product, place, price and promotion.
Marketing Mix Analysis, Promotional Mix Analysis, Product Mix & Optimization
3. INSTRUCTIONAL DESIGN & change management
Data shows that almost any change, good or bad, creates discomfort and anxiety for people. Whether it is getting all the staff on the same page about brand norms, or training talking points for managers, a well-structured course, can deliver clear, trackable outcomes and foster alignment.
Course Development
4. consumer segmentation
“Bueller. Bueller. Anyone?” (Ben Stein, 1986. Ferris Bueller’s Day Off.)
Did you know that 95% percent of product teams fail because they can’t properly define or agree on what a "customer need" actually is. (Yes, way.)
Who are your primary consumer segments? (And, how are they different than your existing customer base?)
What are your secondary segments?
Uncover how behavior or needs based segmentation leads to long term growth. Develop marketing messages you know will resonate, and develop products you know will sell.
Consumer Segmentation, Promotional Mix Strategy,
5. shopper & brand health insights
Where are you potential customers getting lost on their purchasing journey? How can you use brand insights as a marketing diagnostic?
Discover consumer and customer bottlnecks. Address areas of concern with proven marketing tactics that target bottlenecks specifically, improving conversion.
Shopper Insights, Consumer Purchase Funnel Analysis, Promotional Mix Strategy
6. competitive analysis
Launching a new retail location or a new product line? Expanding to a new region? Who are your rivals? Who competes with you on shelf and who competes with you in the mind of your consumer?
Porter’s Five Forces Competitive Analysis