About Claire
Claire Grusin, MBA is an nationally-recognized, emerging markets insights leader. Claire’s take on market trends and “what’s next?” in emerging markets, have helped make her a trusted resource among industry leaders, policy advocates and the media.
past client served include, but are not limited to:
Curaleaf, GTI, Groundworks, Canopy, Altria, BAT, GlassHouse, Cann, Cronos Group, SNDL, Tilray, Aurora, Cookies, Organigram, Trulieve, Charlotte’s Web, GRAV Labs, GenCanna, Pfizer, AB InBev, Native Roots, Wana, Jetty Extracts, CCELL, PAX, Storz & Bickel, DayTrip, Khana, Kiva Confections, CBDFX, Medterra, CBDMedic, Lowell Farms and dozens more.
Claire was one of the first few employees at cannabis market data tracking firm BDSA, as well as Director of Client Insights for emerging markets consumer research firm Brightfield Group.
Claire lead shopper and product insights for Groundworks Industries, Pruf Cultivar, and HiFi Farms.
claire is also marketing faculty at oregon state university:
Claire has taught thousands of students, (ages 18-82), about the fundamentals of applied marketing and consumer behavior. Today, Claire brings these lessons to life for executives, investors and stakeholders alike.
classses taught:
MRKT323 - Advanced Application of Marketing Principles
BUS516 - Creating Value in Exchange
BUS590 - Marketing Management
MRKT390 - Marketing Fundamentals for Business Minors
MRKT499 - Marketing Strategy
MRKT492 - Consumer Behavior
MRKT592 - Advanced Consumer Behavior
MRKT460 - Market Research
SERVICE & policy
CPOT Advisory Board (Cannabis Policy Oversight Team) for the city of Portland.
Le’Or Education Fund, Claire is also the co-founder of the Cannabis Passover Seder, produced in conjunction with David Bronner.
Rebrandingcannabis.com - Claire launched the first ever cannabis marketing blog, rebrandingcannabis.com in 2013, in hopes of interviewing leaders about many of the industry's marketing firsts. Readership averaged 3,000 new visits a month. (Retired this blog, posts available in the archive.)
My 2016 Rebrandingcannabis.com header.
My 2013 Rebrandingcannabis.com blog header.
rebrandingcannabis.com press archive:
Feb 8, 2017 – Civilized – A lot of us are Flying Blind
October 25, 2016 – Oregon Business Magazine – Can Oregon Become the Pot Capitol of the World?
July 22, 2016 – The Oregonian – Marijuana as a sex aid? Pot sellers hope so
April 14, 2016 – Jewish Standard – New Seder Makes Hash Of Haggadah
March 25, 2016 – The Cannabist – Your New Passover Tradition; How to Elevate Your Seder with Cannabis
Feb 29, 2016 – The New Yorker – “The Meetup” – Featuring David Bronner, Diane Goldstein, Ethan Nadelmann, Adam Eidinger, Rick Doblin and Claire Kaufmann
Jan 2, 2016 – The Weed Blog – Company Claims to Produce First Kosher Marijuana
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
June 18, 2015 – JWeekly.com – L.A.’s reigning ‘queen of cannabis’ is a pot ‘doctor’ to the stars
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
May 27, 2015 – Oregon Jewish Life – CANNABIS CONVERSATIONS: WHAT DOES JUDAISM SAY ABOUT OREGON’S NEW LEGAL DRUG?
April 14, 2015 – JTA – At Cannabis Seder, Bob Marley tunes and a blessing over the weed
April 6, 2015 – MarijuanaPolitics.com – Le’Or Cannabis Seder for a New Drug Peace
March 18, 2015 – French RadioNova – PORTLAND, LA LÉGALISATION DU COOL
February 9, 2015 – JTA – Le’Or Aims to Put Marijuana on the Jewish Progressive Agenda
February 21, 2015 – Vice.com – Kosher Medical Marijuana Finds Its Way to New York
October 28, 2014 – Vox.com – Branding marijuana: How one company wants to refine a multibillion-dollar industry
October 9, 2014 – The Associated Press – Colorado marijuana stores roll out the ‘Rookie Cookie’ for pot newbies