SIGNAL & SUBSTANCE
MAKING SENSE OF MARKETS IN MOTION

about me

Leadership & Expertise

 
 

i am customer-focused, data-obsessed, and always mission driven.

Hi, again. I’m Claire Grusin, MBA. I am a nationally-recognized, emerging markets insights leader. I have been very fortunate in my career in that my take on “what’s next?” in dynamic markets is today valued by industry leaders, policy advocates and the media alike.

i also serves as marketing faculty at oregon state university.

I have been lucky enough to teach thousands of students, (ages 18-82), about the fundamentals of applied marketing and consumer behavior. Today, I brings these lessons to life for executives, investors and stakeholders alike.

classes taught:

  • MRKT323 - Advanced Application of Marketing Principles

  • BUS516 - Creating Value in Exchange

  • BUS590 - Marketing Management

  • MRKT390 - Marketing Fundamentals for Business Minors

  • MRKT499 - Marketing Strategy - Senior Capstone

  • MRKT492 - Consumer Behavior

  • In-person, hybrid, and asychronous formats

companies served:

Curaleaf, GTI, Groundworks, Canopy, Altria, Kettle Foods, GlassHouse, CANN, Cronos Group, SNDL, Tilray, Aurora, Cookies, Organigram, Trulieve, Charlotte’s Web, GRAV Labs, GenCanna, Native Roots, Wana, Jetty Extracts, CCELL, PAX, Storz & Bickel, DayTrip, Khana, Kiva Confections, CBDFX, Medterra, CBDMedic, Lowell Farms and many more more.

I was one of the first few employees to join cannabis market data tracking firm BDSA, and later served as a Director of Client Insights at emerging markets consumer research firm, Brightfield Group.

I’ve also lead insights (both shopper and product) for Groundworks Industries, Pruf Cultivar, and HiFi Farms.

I am also a kick-ass single mom to three beautiful teenagers, a golden retriever and a cat.

SERVICE & policy

  1. OSU - College of Business Scholarship Committee

  2. OSU - Ai Faculty Learning Community - 2026 Winter Cohort

  3. Beth Israel - Middle school Jewish values, Antisemetism Educator

  4. OLCC Recreational Marijuana Business Advisory

  5. CPOT Advisory Board (Cannabis Policy Oversight Team) for the city of Portland.

  6. Le’Or Education Fund, I was also the co-founder of the Cannabis Passover Seder, produced in conjunction with David Bronner.

  7. Rebrandingcannabis.com - I launched the first ever cannabis marketing blog, rebrandingcannabis.com in 2013, in hopes of interviewing leaders about many of the industry's marketing firsts. Readership averaged 3,000 new visits a month. (Retired this blog, posts available in the archive.)

My 2016 Rebrandingcannabis.com header.

My 2013 Rebrandingcannabis.com blog header.

rebrandingcannabis.com press archive:

Feb 8, 2017 – Civilized – A lot of us are Flying Blind
October 25, 2016 – Oregon Business Magazine – Can Oregon Become the Pot Capitol of the World?
July 22, 2016 – The Oregonian – Marijuana as a sex aid? Pot sellers hope so
April 14, 2016 – Jewish Standard – New Seder Makes Hash Of Haggadah
March 25, 2016 – The Cannabist – Your New Passover Tradition; How to Elevate Your Seder with Cannabis
Feb 29, 2016 – The New Yorker – “The Meetup” – Featuring David Bronner, Diane Goldstein, Ethan Nadelmann, Adam Eidinger, Rick Doblin and Claire Kaufmann
Jan 2, 2016 – The Weed Blog – Company Claims to Produce First Kosher Marijuana
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
June 18, 2015 – JWeekly.com – L.A.’s reigning ‘queen of cannabis’ is a pot ‘doctor’ to the stars
June 23, 2015 – The Toronto Star – Celebrity buzz: Name brand marijuana hits the mainstream
May 27, 2015 – Oregon Jewish Life – CANNABIS CONVERSATIONS: WHAT DOES JUDAISM SAY ABOUT OREGON’S NEW LEGAL DRUG?
April 14, 2015 – JTA – At Cannabis Seder, Bob Marley tunes and a blessing over the weed
April 6, 2015 – MarijuanaPolitics.com – Le’Or Cannabis Seder for a New Drug Peace
March 18, 2015 – French RadioNova – PORTLAND, LA LÉGALISATION DU COOL
February 9, 2015 – JTA – Le’Or Aims to Put Marijuana on the Jewish Progressive Agenda
February 21, 2015 – Vice.com – Kosher Medical Marijuana Finds Its Way to New York
October 28, 2014 – Vox.com – Branding marijuana: How one company wants to refine a multibillion-dollar industry
October 9, 2014 – The Associated Press – Colorado marijuana stores roll out the ‘Rookie Cookie’ for pot newbies