https://www.signalandsubstance.co/signal-and-substance-blog daily 0.75 2026-03-03 https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/1770401153256-PR7G3ZQFGE6KTY0ZUFQP/2016blogbanner.png Posts https://www.signalandsubstance.co/signal-and-substance-blog/jobs-to-be-done-theory monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/1772562564154-W2TJ4ADD2FMHFV0PYI03/JOBSTHEORYIMAGE.png Posts - MRKT420: 95% of Product Teams Fail to Agree on What a “Customer Need”is. Uncover Unmet Customer Needs with "Jobs Theory" - Welcome to MRKT420! Hi there! I’m Claire. Thanks for stopping by! My MRKT420 mini-series applies advanced marketing principles to the nuances of the cannabis industry. With more than a decade of experience in cannabis data and consumer research, I now serve as Marketing Strategy and Consumer Insights Faculty at Oregon State University’s, College of Business, School of Marketing, Analytics & Design. To date, I’ve taught thousands of undergraduate and MBA students, all over the world, about marketing strategy fundamentals. My hope is that this series will bring you and your team a fresh perspective and may even inspire you to ask more questions. Enjoy! Class is officially in session! https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/4a822f56-d72c-4d36-afe7-d4737a663cfd/Screenshot+2026-03-06+110501.png Posts - MRKT420: 95% of Product Teams Fail to Agree on What a “Customer Need”is. Uncover Unmet Customer Needs with "Jobs Theory" - People don’t just do anything. According to, “Jobs Theory,” in order for a person to go from their old way of doing things to your new way they must endure discomfort in the form of a “struggling moment.” Only then can they be receptive your new idea. https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/558f6a5f-844b-4f56-b1da-f293b42f079a/IMG_0708.jpg Posts - MRKT420: 95% of Product Teams Fail to Agree on What a “Customer Need”is. Uncover Unmet Customer Needs with "Jobs Theory" - “Jobs Theory” Four Forces: “Jobs Theory” explains that there are four unique forces at play when a person decides to make the leap from their old way of doing things to your new way: F1 = The discomfort with the present F2 = The lure of the new solution F3 = The anxiety of the new F4 = The pull off the existing habit https://www.signalandsubstance.co/signal-and-substance-blog/cannabis-strategic-inflection-point-definition monthly 0.5 2026-03-03 https://www.signalandsubstance.co/signal-and-substance-blog/gen-z-the-most-rejected-generation monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/06b5874b-fecf-4a01-9195-9726b0320a54/thomas.pajot.rejected.jpg Posts - Gen Z: The Most Rejected Generation? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.signalandsubstance.co/signal-and-substance-blog/mrkt420-core-marketing-strategy-principles-for-a-successful-cannabis-enterprise-unlv-seattle-central-amp-highline-college monthly 0.5 2026-02-11 https://www.signalandsubstance.co/signal-and-substance-blog/how-to-introduce-government-efficiency-without-alientating-like-everyone monthly 0.5 2026-02-11 https://www.signalandsubstance.co/signal-and-substance-blog/democrats-text-everything-but-thank-you monthly 0.5 2026-02-11 https://www.signalandsubstance.co/signal-and-substance-blog/s3303-hr6405-the-survivor-protection-act-hits-close-to-home-on-10-year-anniversary-of-nikki-elias-murder monthly 0.5 2026-02-11 https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/1e924429-c6e2-4213-8a17-8bc637b053b1/1731522943725.png Posts - S.3303 / H.R.6405 - "The Survivor Protection Act" Hits Close to Home on 10 Year Anniversary of Nikki Elias' Murder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.signalandsubstance.co/signal-and-substance-blog/the-future-of-cannabis-in-2024-looks-expensive-and-full-of-litigation-bls5x monthly 0.5 2023-12-22 https://www.signalandsubstance.co/signal-and-substance-blog/cannabis-move-to-schedule-iii-a-win-for-american-consumer-safety monthly 0.5 2026-02-11 https://www.signalandsubstance.co/signal-and-substance-blog/my-article-from-la-weekly-wellness-is-leading-the-way-for-californians-when-it-comes-to-embracing-legal-weed-fl9fx monthly 0.5 2023-12-14 https://www.signalandsubstance.co/signal-and-substance-blog/my-article-from-la-weekly-what-women-want-cannabis-products-that-meet-their-needs-8kmhe monthly 0.5 2023-12-14 https://www.signalandsubstance.co/signal-and-substance-blog/well-be-fine-but-who-is-we-on-sessions-appointment-and-mj-bizcon-2016-l3rne monthly 0.5 2023-12-14 https://www.signalandsubstance.co/signal-and-substance-blog/do-consumers-care-about-environmentally-responsible-cannabis-a-landmark-study-says-a-definitive-yes-but-what-does-that-mean-shl7r monthly 0.5 2023-12-14 https://www.signalandsubstance.co/signal-and-substance-blog/high-low-amp-go-the-emergence-of-cannabis-consumer-segments-sdljs monthly 0.5 2023-12-14 https://www.signalandsubstance.co/signal-and-substance-blog/do-celebrity-marijuana-brands-matter-snoop-dogg-launches-ground-breaking-marijuana-brand-leafs-by-snoop-wyw5y monthly 0.5 2023-12-14 https://images.squarespace-cdn.com/content/v1/69862d7d7112e026455ea345/1770401153316-IF3GTADUJ02D80TGW2OI/Leafs+by+Snoops+was+designed+by+brand+powerhouse+Pentagram. 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